He is suave, sophisticated, and cool. He is also nihilistic, sexist, and amoral but, surprisingly, these are not his worst qualities. That honour must surely belong to the fact that everyone knows who the bloody hell he is.
There’s a profound yet simple truth about the British: it’s okay if we don’t get what we want, so long as we can have a bloody good laugh instead. The snap election of 2017 more than delivered the goods.